Content Creation:   Creating audiovisual assets, digital stills, and animations.

Graphic & Web Design: Producing infographics, as well as website and UI/UX design.

Marketing & Advertising:  Developing both B2B and B2C promotional campaigns, social network marketing, and outdoor advertising.

Automation & Analytics:  Improving marketing insights by using AI workflow strategies and BI reporting.

Formulated and conducted B2B and B2C advertisement campaigns, building powerful assets for social media, Google Display, brochures, out-of-home advertisement, sales presentations, and augmented brand recognition and lead generation.

Proposal of the use of AI automation in the customer journey to enhance client conversion rate through ease of AI-driven appointment scheduling, including chatbot and AI flows.

Incorporated innovative methods in advertising as well as design and creativity employed by user behaviour analytics to increase effectiveness of website engagement and campaign performance.

Oversaw multi-department interaction with marketing and sales and product teams to ensure branding, messaging, design and focus on the customer are cohesive and integrated.

Delivered assets for brand uniformity across different locations in Ireland, ensuring all marketing materials, campaigns, and visuals were within corporate standards but locally relevant to the target markets. I developed mock-ups and design visualisation of Fairstone branding for new corporate buildings to ensure integration for brand exteriors and interiors, increasing brand visibility.