TV Station - Santiago, Chile
Audiovisual Director
In my role as an audiovisual director for the impactful social marketing campaign "Mi causa" (My Cause), my mission was to captivate and educate our audience about the elderly, challenging prevalent stereotypes that often reduce them to mere objects of charity or sympathy. Our objective was to ignite a powerful shift in perspective and promote a deeper understanding of this important cause
Spot 1 - Rodrigo Sepúlveda
I have channeled my creative energy into using audiovisual techniques such as precise editing, lighting, and music to evoke emotions from the audience. This visual symphony is designed to captivate the senses and awaken the viewer's soul, creating an unforgettable experience.
Rodrigo is a news anchor and sportscaster.
He underwent a four-hour transformation that left him in shock and tears.
Our recording session was fantastic, and we thoroughly enjoyed it!
Some comments on Youtube
"I feel good at 70 years of age, but society is the one that rejects you .. yes, I am slower, but I accept myself (...) I suffer from fibromyalgia, which is horrible and painful, but there are good days.
Thank you, Rodrigo; you are adorable ...
PLEASE, RESPECT THE OLD AGE !!! "
María Guajardo
"how difficult, that's why you have to take care of and respect older adults and know how to value their enormous wisdom."
Claudia Vásquez
"Nice and worrying reflection, especially to our children that I hope they never abandon us. Respect for everyone as always. Thanks, Rodrigo, a lot of respect for you."
Krishna Duran
"Shocking reality to which we are all going to end. We owe so much to the elderly, respect, love, but nowadays, respect for the elderly is increasingly lost. (...) They need more financial help, more company, more respect, better pensions, to name a few. (...) Thank you for this video that impacts but at the same time makes us reflect."
Arlette Jara Rosales
