TV Station - Santiago, Chile
Audiovisual Director
Embarking on this creative journey was akin to setting sail on a majestic voyage, a labor of love aimed at casting a spotlight on the invaluable roles our seniors play in the grand tapestry of our society
Spot 2 - Soledad Onetto
Soledad is a news anchor
Soledad's work requires her to always look young in front of the cameras. She is also an ambassador for beauty brands. However, seeing herself as an older adult made her realize the importance of accepting the wrinkles that come with age and maintaining the same spirit as always.
We had an outstanding time recording!
Some comments on Youtube
"The moral is a call to feel, love, respect all people, especially the elderly, they had made a lot of effort in times when they had to fight every day to raise families often very large, in conditions that are not those of today, without so many comforts, but we were happy, so I can only thank this generation of adults, perhaps there are some out there who have not done things to imitate, but they are the least."
Pancho Barría
"This spot is one of the most beautiful spots that I have seen, I was very touched:,)"
María Esperanza
"My mother is a 75-year-old woman and there are days when she tells me that she does not recognize herself in the mirror, that this is not how she feels, and that from time to time she is very sad to see the passage of time on her skin for her age (...) Age does not forgive anyone and it is better to age with dignity than to fill up on botox."
Esperanza Muñoz
"How moving, I am 65 years old and when I was young, I was terrified of becoming old. Now I am 65 and I am happy, I am not afraid of death either and I try to dress and make up according to my age.
You have to know how to bear your age with dignity. Love to Soledad Onetto."
Magnolia Caceres
