The cause marketing campaign set out to be the lighthouse of enlightenment, revealing that our senior members are the seasoned navigators on the ship of our society.

Spot 3 - María José Quintanilla

María José is a singer and television presenter

After contemplating her reflection, María José remarked, "We must learn to appreciate those who raised us, cared for us, and taught us. The day I see myself like this in the mirror, each wrinkle represents a story to tell."

"I love it, to show that old age is so important. We all go there, go with all the courage, and know that old age is respected"

Lisette Paris

"Beautiful, age is the mark that life leaves, I love my wrinkles and I love my gray hair, and above all I love God who gives me life and health"

Pamela Castillo

"Congratulations to Mega media for this initiative that rethinks the issue of adulthood differently."

Silvia Elena Mardones

"What a beautiful tribute to those of us who were once children, adolescents, young adults, and those who came before us. Being an older adult is not easy, but campaigns like these give us dignity and presence. Thanks, MEGA, for the way you look at us."

Alvarez Rositamaria